In 2020, the U.S. pharmaceutical industry spent an estimated $6.58 billion on advertising

Source
Zippia

Year
2020

Statistic Info

The pharmaceutical industry spends a large amount of their budget on their marketing, specifically, direct-to-consumer advertising. You’ve probably seen many pharmaceutical ads pertaining to various health issues that need medical attention. This is a way for them to get the word out about any new medicine that has been developed and approved for use.

Author: Zippia